American Express Launches Plenti, a New Multi-Merchant Loyalty Program
Today, American Express rolled out a brand new loyalty program, one that isn’t tied to a single company or credit card issuer, called Plenti. Using Plenti, shoppers can earn reward points through a variety of purchases, from shopping at Macy’s to filling up their gas tank at Exxon. Those reward points can then be used for discounts at a participating partner. For example, points earned by spending at AT&T or Hulu could be used to get a discount on gas at Exxon. Membership in the loyalty program is free and is open to anyone 13 years or older who resides in the US or its territories. American Express cardmembership is not required, as you can earn points on eligible purchases at participating merchants, regardless of your payment method.
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