Visa Begins Offering Personalized Deals
On the heels of Amex‘s introduction of personalized real-time offers for its cardmembers in its iPhone app, Visa recently rolled out its own personalized deal engine called “Visa Offers.”
On the surface, Visa’s service looks to be similar in intent to Amex’s offering. Upon further examination, however, it appears to be more intrusive and cumbersome–at least in its current form.
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