Since 2010, American Express has promoted shopping at small businesses during the holiday season through its Small Business Saturday initiative. Back then, it offered a $25 statement credit for spending at least $25 at a small business on the Saturday after Thanksgiving.

Over the years, the promotion has steadily become a lot less generous. Fast forward to this year. In lieu of rewarding spending at small businesses on a single day, American Express is offering eligible cardmembers the opportunity to earn 2X rewards when they enroll one of more than 50 eligible Amex US Consumer and OPEN Small Business cards and shop at eligible small businesses through December 31, 2016.

For example, cardmembers with the following cards will earn 2X rewards as follows:

• Blue Cash EveryDay & Blue Cash Preferred Card: Earn an additional 1% cash back per dollar of purchases in the form of Blue Cash Reward Dollars, which can be redeemed for statement credits
• Blue Sky Points: Earn one additional Blue Sky point per dollar of purchases
• Delta SkyMiles®: Earn one additional mile per dollar of purchases
• Hilton HHonors™ Points: Earn three additional Hilton HHonors™ Bonus Points per dollar
  of purchases
• Lowe’s Business Rewards Points: Earn one additional Lowe’s Business Rewards
  point per dollar of purchases
• Membership Rewards® program-enrolled Cards: Earn one additional Membership Rewards Point per dollar of purchases.
• Plenti Points: Earn one additional Plenti Point per dollar of purchases
• SimplyCash: Earn an additional 1% cash back per dollar of purchases in the form of a statement credit
• Schwab Cash Back: Earn an additional 1.5% cash back per dollar of purchases deposited in an eligible Schwab account
• Starwood Preferred Guest Starpoints®: Earn one additional Starpoint® per dollar of purchases

Qualifying small businesses where 2x rewards can be earned are listed on the Shop Small Map at shopsmallnow.com. The Shop Small for 2X Rewards offer applies to the first $100,000 in purchases for each eligible American Express Personal Card and the first $250,000 for each eligible OPEN Small Business Card.

Card Members will not earn 2X rewards on any bonus they may already enjoy with their Card, such as when they spend on certain types of purchases or at certain merchants. If a Card Member has Additional Cards on their account, these will be automatically enrolled when the primary Card Member enrolls. Additional Card Members can earn 2X Rewards for the primary Card Member’s account.

For more information on the Shop Small for 2X Rewards offer and full terms and conditions or to enroll in this promotion, visit www.amex.co/shopsmalloffer.