According to JD Power and Associates 2008 Credit Card Satisfaction Study, American Express was rated the highest among credit card issuers for overall customer satisfaction. The poll of more than 7,600 credit card users found that Amex performed well across all five metrics that JD Power measured: interaction, billing and payment process, fees and rates, reward programs and benefits and services.

Discover scored the second highest ratings, also with good marks across the board. In fact, Discover and Amex were the only two issuers to score above the industry average.

Other findings from the report included:

• Customers who pay their balance in full every month are, as a whole, more satisfied with their credit cards than those who carry a balance and are twice as likely as to remain with their primary credit card issuer.
• Even though those who pay in full every month are most interested in rewards programs, 72 percent of all cardholders participate in some type of reward program.
• Hotel stays are the most satisfying type of reward, followed by cash rewards.
• One quarter of all cardholders don’t know if their card offers them additional benefits and one-third haven’t used any during the past year. Those users have lower satisfaction levels than their better informed counterparts.

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