Through September 25, 2011 or while supplies last, you can get a $50 gift card for The Cheesecake Factory for only 2,500 Membership Rewards points, half off the normal cost.

Gift cards can be used at any of The Cheesecake Factory restaurants or for online purchases at thecheesecakefactory.com. The card does not expire or accrue fees, but is not valid in the state of New Mexico.

Note: Currently PlasticJungle is offering $40 in cash for a $50 Cheesecake Factory gift card, which would net you 1.6 cents per Membership Rewards point. However, you have to wonder if this exchange rate would change with a sudden influx of cards.

Link (Via SD)